Morven Museum & Garden
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Marketing Manager

Marketing Manager

Part Time— 25 hrs/week. $30/hr.
Reports to the Executive Director.

Applications due March 22nd, 2024. Please submit your cover letter, resume, and a writing sample to jobs@morven.org. No Phone Calls.

Description

Working with the Executive Director, the Marketing Manager ensures maximum positive visibility for Morven Museum & Garden to attract and retain visitors, members, and donors, by devising strategic museum marketing efforts through research, writing, promotions, digital and print communications, and social media engagement.

As Morven approaches several significant milestones with the 20th year operating as a museum in 2024 and the 250th anniversary of the signing of the Declaration of Independence in 2026, it is a critical moment in the museum’s trajectory and our promotions, marketing, communications, social media, and other initiatives will be designed to demonstrate the museum as a forward-thinking institution rooted in our national and state history.

Duties

  • Work with the Executive Director, Board and staff to execute exhibition and program-related marketing promotions to engage existing, targeted, and new audiences.  

  • Create and maintain a comprehensive museum marketing plan, budget, and timeline. Research current innovative marketing strategies to implement for Morven.Track trends and performance of the marketing plan.

  • Oversee the consistent use of the brand across Museum outlets, including website, social media, and printed materials.

  • Manage and create email newsletters marketing Morven’s exhibitions and programs, currently in Robly program.

  • Write and distribute press releases in a timely manner and follow up with appropriate press outlets. Regularly submit material to media database and calendar listings.  Cultivate relationships with relevant media outlets to benefit the Museum.

  • Create and schedule social media content based on institutional priorities, audience engagement, and current events by working interdepartmentally to source content from museum experts, including Education, Horticulture, Conservation, Curatorial, and others. Track performance and respond to inquiries and activity on social media platforms daily.  Analyze statistics and provide reporting on social media performance and trends.

  • Manage the Info@ mailbox, answering general inquiries or forwarding specific requests to the appropriate staff member.

  • Perform other duties as assigned.

Requirements

  • BA in communications, marketing, or related field or 5 years relevant experience.

  • Exceptional communication and presentation skills (verbal and written) and ability to work at all levels.

  • Experience managing social media platforms for an institution, such as Facebook, Twitter, Instagram, YouTube, TikTok and tools such as Facebook ads, Later and Canva.

  • A strong understanding of cultural venue marketing practices.

  • Excellent writing skills, with impeccable degree of accuracy.

  • Superlative organizational ability and attention to detail.

  • Ability to track and meet multiple deadlines.

  • Proven record of creating, executing, managing, and reporting on integrated marketing campaigns. 

  • Experience in brand management.

  • Knowledge of Adobe Creative Suite, InDesign and Google ads a plus.

  • Ability to work independently and as a collaborative member of a team.

  • History and/or museum background is a plus.

  • Employment will require a satisfactory background check